New product in the sense of marketing is a broad concept of new products, which can include new inventions, improved products and new brands.In addition to major discoveries in a certain field due to science and technology, new products also include the following aspects: in terms of production and sales, as long as the product changes in function or form, and the original product has differences, or even the product simply has the original market into the new market, can be regarded as a new product;On the consumer side, it refers to a product that can enter the market and provide new benefits or new utility for consumers, and is recognized by consumers.